FFF and LFP open joint office in Beijing
The French Football Federation and LFP have opened a joint office in Beijing as part of their project for development and cooperation in China.
A ceremony was held on Thursday morning at the Eclat Hotel in the presence of Patrick Kanner, the French Minister for Urbanity, Youth Affairs and Sport. LFP President Nathalie Boy de la Tour and executive director general Didier Quillot attended along with representatives from the FFF.
The office will have six primary objectives:
- To export French training schemes.
- To make French competitions (Ligue 1, Domino's Ligue 2, Coupe de la Ligue, Coupe de France) and national team matches more attractive to a Chinese audience.
- Strengthen strategic links with Chinese partners.
- Accompany French clubs in their strategy of economic extension.
- Develop audiovisial exposure of our competitions by looking for broadcast partners.
- Look for sponsors.
Noël Le Graët, FFF President
"The opening of the office is an important step in our policy of international development. China has launched an ambitious plan for football. The French Federation had to accompany this dynamic in the most populated country on the planet and one of the most dynamic countries in the world. China represents a driver of growth and a great opportunity to promote French football."
Nathalie Boy de la Tour, LFP President
"For several months our exchanges with our Chinese counterparts have been intensifying, thanks notably to the arrival of investors in French professional clubs. Three years after organising the Trophée des Champions in Beijing, we are delighted to be back in China with the opening of this office which will be at the heart of our exchanges with actors in Chinese football. It is an unprecedented step in the history of French football which will help us bring to fruition our international ambitions."