The LFP and Kaisa Culture Sports and Tourism Group are happy to announce the signature of a major six-year contract for the development of Ligue 1 Conforama in China.
Listed on the Hong Kong stock exchange, Kaisa Culture Sports and Tourism are major actors in promoting property in China. Involved in the construction of sporting and cultural sites, Kaisa Culture Sports and Tourism Group have developed great expertise in major events. Associated with the organisation of the ATP and WTA Shenzhen Open, NBA China Games and the International Champions Cup, Kaisa Culture Sports and Tourism Group will offer the Ligue and its clubs it's expertise and savoir-faire in terms of hosting the great European clubs.
Situated opposite Hong Kong, the agglomeration of Shenzhen is the heart of the Chinese Silicon Valley and has a population of nearly 12 million. The 2018 edition will take place on August 4 at Shenzhen Universiade Sports Centre, run by Kaisa Culture Sports and Tourism Group. With a capacity of 60,000 and inaugurated in 2011, the stadium has already hosted the Universiade. Broadcast by CCTV the game will benefit from exceptional exposure in China.
There will be events in the days preceding the Trophée des Champions. Several events will be organised throughout the season in China between 2018 and 2023 to promote French football.
The LFP and Kaisa Culture Sports and Tourism Group would like to thank Lagardère Sports for helping the partnership come about.
Nathalie Boy de la Tour, LFP president
"International development, especially in China, constitutes one of the priorities of our strategic plan. A year after opening an office in China and several days after the announcement of a major agreement for Ligue 1 Conforama to be shown on CCTV, this new collaboration with Kaisa Culture Sports and Tourism Group again illustrates our desire to promote French professional football in a key region for its development."
Shu Li, CEO Kaisa Culture Sports and Tourism Group
"Thanks to our experience in organization and the promotion of major events, Kaisa Culture Sports and Tourism Group will use all its savoir-faire to make the 2018 edition of the Trophée des Champions a great success. We hope to put on a great show for our fans, and will ensure a top level welcome for the participating clubs."
Laurent Moretti, Director General of Lagardère Sports in France
"Lagardère Sports are particularly proud to accompany the LFP in this strategic and innovative partnership for two main reasons. Firstly, we were attentive to what's at stake in terms of the international development of the LFP by creating the conditions whereby the Trophée des Champions could be organised in a strategic territory for French football. On the other hand, the synergies in place in our organisation between our French and Chinese teams validate our global ambition for the benefit of our clients."