Memphis Depay has explained why he puts his fingers in his ears when he scores a goal: it's because he wants to show his focus on Olympique Lyonnais' cause.
The Netherlands international has scored eight times in Ligue 1 Conforama this season, and has introduced the new celebration to Lyon fans.
"It's more than just showing I don't listen to criticism," the 23-year-old former Manchester United man explained to OL's official website ahead of Sunday's encounter with Paris Saint-Germain.
"It's not that I don't listen to what people say: if someone says something interesting, I'm the first to listen.
"It's a way of saying I'm in the zone. If you look at my celebration closely, you'll see I then raise my arms to the sky. I read the Bible and I listen to God, thanks to whom I became what I wanted to be: a professional footballer.
"I did that because I enjoyed it, because I had talent and I was happy when I played. If I listen to everything that is said I'm going to change my way of being. And I don't want to do that."