With the arrival of new title sponsors, today, the LFP is launching new visual identities for the 2020/2021 edition of its professional leagues.
Branding of the top two divisions in French football have been modernised to mark the entry into a new cycle of media partnerships and sponsorship, and to accompany the arrival of Uber Eats and BKT as title partners of Ligue 1 and Ligue 2, respectively.
From logos to TV graphics, including jersey branding and ticketing, this project reinvigorates the entire brand, inspired by the trophies, which are strong championship-specific symbols, while also providing a new graphic orientation.
More modern, easily identifiable and enhancing the prominence of the title sponsors, these two new visual identities increase impact and thus contribute to promoting French professional football: its history, its excitement and its passionate rivalries. They will be deployed on all pitches and all screens when competition resumes.
After the institutional brand update in June 2019, these championship identities draw together a new coherent brand architecture entirely designed in collaboration with the design agency Dragon Rouge.
"We are very pleased to present today the new visual identities of our two professional leagues," Didier Quillot, Executive Director of the LFP. "It is an important first step which marks the launch of the 2020/21 season and the arrival of major world brands as the title sponsors of Ligue 1 and Ligue 2.
"With Uber Eats and BKT, French professional football will continue its commercial development not only in France but also internationally. Now get ready for the new season!"