Following the successful launch of the Ligue 1 Uber Eats account on TikTok (more than 1.1M followers in 9 months), the Ligue de Football Professionnel (LFP) is pleased to partner with TikTok, the app for short-format video, as part of a wider partnership.
Throughout the season, the LFP and TikTok will create a unique experience for Ligue 1 Uber Eats fans in France and abroad. New ways of engaging with fans will be launched, allowing users of the platform to follow their favorite clubs and players with:
- Livestreams from behind the scenes at Ligue 1 Uber Eats matches;
- Hashtag Challenges with filters and special effects in the colours of Ligue 1 Uber Eats;
- In-App Contests where the users can win numerous prizes;
- Filters in the colours of each Ligue 1 Uber Eats club.
The partnership will be officially launched on September 30 with the posting of the first hashtag challenge #jouelacomme (#BendItLike in English) which will invite the TikTok community to imitate and share the celebrations of their favorite players. They will be able to enhance their creations with a filter specially developed for the occasion and available on the application.
This first challenge will be accessible to fans of Ligue 1 Uber Eats worldwide, and will be featured in the application in Europe.
This partnership is part of the LFP's strategy to continue to develop innovative content in order to reach the widest possible audience in France and internationally.
About Tiktok:
TikTok is the go-to destination for short-form mobile videos. Our mission is to be a source of inspiration for users and to enrich their daily lives by providing a place to express their creativity as well as an authentic, fun and positive experience. TikTok is present all over the world with offices in Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul and Tokyo. www.tiktok.com.
For more information, contact:
Le Public Système PR for TikTok: tiktok@lepublicsysteme.fr / 01 41 34 21 29
Fabien Laxague, Head of Communications Tiktok France: fabien.laxague@tiktok.com