Ligue 1 Uber Eats continues its digital growth with the launch of its Twitch channel, which will offer original content on the French championship and live and exclusive broadcast of eLigue 1.
With an average of 30 million visitors per day, Twitch is the world’s leading live streaming service. Historically dedicated to gaming, Twitch is diversifying and also welcomes sports players willing to address a young and committed community.
By launching its Twitch channel, Ligue 1 Uber Eats is pursuing its strategy to engage and rejuvenate its audience on digital.
Ligue 1 Uber Eats Twitch channel, together with players specialised and familiar with Twitch codes, will offer exclusive sports and esports live content that will promote Ligue 1 Uber Eats and eLigue 1 and create bonds and discussions with football fans.
Original shows focused on Ligue 1 Uber Eats
From now until the end of the season, Rivenzi, one of the most famous Twitch streamers, will host a weekly live show with guest and influencers, all Ligue 1 Uber Eats lovers. They will discuss the key events of Ligue 1 Uber Eats previous rounds in an original and entertaining way.
In the Ligue 1 Legends show, journalist and streamer Alex de Castro, will highlight Ligue 1 Uber Eats archives. Along with analysts and former players, he will tell the great epics of Ligue 1 Uber Eats in the last years.
For the premiere, Alex de Castro will have a special guest, Ludovic Giuly, who played for Olympique Lyonnais, AS Monaco, Paris Saint-Germain and FC Lorient in Ligue 1 Uber Eats.
