Continuing its digital development, League 1 Uber Eats has opened a Discord server to connect with its growing community on social networks and provide a space for fans to exchange ideas.
Ligue 1 Uber Eats has become the first European league to open an official server on Discord, a social network that has been growing rapidly for several months. With the launch of its Discord server, Ligue 1 Uber Eats wants to bring fans together to exchange, share and debate news about the league and the clubs.
This innovative approach from Ligue 1 Uber Eats is in line with the growth of its community on social networks.
30 million fans on social networks!
Just over a year after reaching the symbolic 20 million-fan mark in November 2021, the LFP has now surpassed the total of 30 million fans across all its platforms.
With a total of 6.6 million followers - an increase of 256% compared to November 2021 - the Ligue 1 Uber Eats TikTok account is seeing massive growth and setting records for capture and engagement. On Instagram, Ligue 1 Uber Eats has 3.9 million followers, up 35% from November 2021.
In addition to its strong growth, the Ligue 1 Uber Eats audience is becoming more and more international. Over 60% of the total number of followers follow the LFP's social networks in a language other than French and the trend is even more pronounced in season 2022-23 , with three out of four new followers coming from abroad.
This strong growth on social networks reflects the attractiveness of Ligue 1 Uber Eats and Ligue 2 BKT in France and internationally.